Cobalt

Cobalt vs Recruit CRM 2025: Complete Comparison and Best Alternative

Gregory Hissiger
Gregory Hissiger
December 17, 202510 min read
Comparison between two ATS platforms for recruiting agencies

Recruit CRM: Overview and Positioning

What is Recruit CRM?

Recruit CRM is an ATS/CRM founded in 2017 by Shoanak Mallapurkar in India. The company is primarily bootstrapped with a small family investment. Recruit CRM initially positioned itself as a more affordable and user-friendly alternative to Bullhorn, which enabled it to scale globally.

RecruitCRM now generates over $20 million in revenue. Since 2023, the company has hired 300 additional employees in India and has been working to professionalize its operations, with mixed results.

Recruit CRM's Positioning

CriterionEvaluation
OriginIndia, global expansion
Revenue$20M+
PositioningAffordable Bullhorn alternative
InterfaceUser-friendly (but dated)
TargetSmall global recruiting agencies
Support24/7 offshore

Common Problems with Recruit CRM

Despite impressive growth, Recruit CRM has limitations:

ProblemDetail
Outdated UI/UXLittle evolution in 8 years
Support priority over productFocus on customer success, not innovation
Email-only outreachNo native LinkedIn or WhatsApp
Exact keyword searchNo contextual understanding
Basic candidate presentationUnprofessional templates
Professionalization in progressMixed results since 2023

Why Look for a Recruit CRM Alternative?

Outdated Interface: 8 Years Without Evolution

Recruit CRM's initial competitive edge was its superior UI/UX. But the platform has barely evolved:

"RecruitCRM's initial competitive edge eight years ago was its superior UI/UX. However, the platform has seen little to no evolution since then. The company has shifted its focus towards customer success rather than product innovation, following a similar path to Bullhorn. As a result, the overall look and feel no longer meet modern standards."
Consequences:
  • Dated design that doesn't reflect your agency's professionalism
  • Poor user experience for your teams
  • Product stagnation similar to Bullhorn

Limited Search: Exact Keywords Only

"RecruitCRM offers solid sourcing tools with strong filters and keyword-based search. You can search within notes, but only using exact terms and not alongside other data, since there's no contextual understanding."
Concrete limitations:
  • Exact keywords required - no smart search
  • No contextual understanding
  • Manual workflow and precise matching required
  • No natural language questions

Limited Outreach: Email Only

RecruitCRM only offers email for outreach:

"Setting up campaigns in RecruitCRM isn't very intuitive, you can barely notice the enroll button and tracking replies or performance can be tricky. Additionally, RecruitCRM's outreach is limited to email, lacking native LinkedIn or WhatsApp integration."
Concrete problems:
  • No native LinkedIn for sequences
  • No WhatsApp integrated
  • 🟡 Campaign interface unintuitive
  • 🟡 Performance tracking difficult

Unprofessional Candidate Presentation

"Recruit CRM's Business plan includes basic candidate presentation features, such as resume redaction and formatting with predefined templates. As a result, the output is not very professional, and only a small number of executive search firms and staffing agencies choose to use it."
Consequences:
  • Unprofessional templates
  • Rarely used by serious agencies
  • Brand image not respected

Offshore Support vs Product Innovation

"The company has shifted its focus towards customer success rather than product innovation."

Recruit CRM offers 24/7 support, but:

  • Product innovation slowed
  • Offshore support (timezone issues, language barrier)
  • Same trajectory as Bullhorn (stagnation)

Cobalt vs Recruit CRM: Detailed Comparison

Overview

CriterionCobaltRecruit CRM
PositioningUnified ATS+CRM+Staffing platformAffordable Bullhorn alternative
TargetStaffing firms, EU agenciesSmall global agencies
Price$89/user/month~$65/user/month
InterfaceModern 2024Dated (2017)
AINative, semantic searchBasic, exact keywords
Staffing✅ Native❌ Not available
SupportLocal, responsiveOffshore 24/7

FeatureCobaltRecruit CRM
AI semantic search✅ Natural language❌ Exact keywords
Contextual understanding
CV parsing✅ Native AI✅ Sovren
Profile enrichment✅ Automatic🟡 Manual
Notes search✅ Contextual🟡 Exact terms only
Workflow✅ Automated🟡 Manual
Recruit CRM's search problem:
"You can search within notes, but only using exact terms and not alongside other data, since there's no contextual understanding. The overall workflow still leans heavily on manual input and precise keyword matching."
Cobalt example:
Ask "Show me candidates with fintech experience in Germany" and Cobalt instantly identifies matching candidates by analyzing all available data.
Sourcing Verdict: Cobalt offers natural language AI search. Recruit CRM is stuck on exact keywords.

Outreach and Sequences

FeatureCobaltRecruit CRM
Email sequences✅ Integrated
LinkedIn sequences✅ Native
WhatsApp✅ Integrated
Intuitive interface🟡 Unintuitive
Performance tracking✅ Clear🟡 Difficult
AI for messages
Reply detection✅ Automatic🟡 Manual
Recruit CRM's outreach problem:
"Setting up campaigns in RecruitCRM isn't very intuitive, you can barely notice the enroll button. RecruitCRM's outreach is limited to email, lacking native LinkedIn or WhatsApp integration."
Outreach Verdict: Cobalt offers complete multichannel outreach (email, LinkedIn, WhatsApp). Recruit CRM only does email.

Interface and UX

CriterionCobaltRecruit CRM
DesignModern 2024Dated 2017
Evolution✅ Continuous❌ Stagnant for 8 years
Modern standards❌ No longer meets them
User experience✅ Intuitive🟡 Acceptable but dated
Product innovation✅ Priority❌ Neglected
Recruit CRM's UX problem:
"The platform has seen little to no evolution since then. The company has shifted its focus towards customer success rather than product innovation. The overall look and feel no longer meet modern standards."
UX Verdict: Cobalt invests in product innovation. Recruit CRM stagnates.

Candidate Presentation

FeatureCobaltRecruit CRM
Custom templates✅ PowerPoint/Word branded🟡 Basic predefined
Auto generation✅ AI🟡 Manual
Professional quality❌ Unprofessional
Brand respect✅ Fully branded🟡 Generic
CV redaction
Recruit CRM's presentation problem:
"The output is not very professional, and only a small number of executive search firms and staffing agencies choose to use it."
Presentation Verdict: Cobalt generates professional branded presentations. Recruit CRM offers basic templates.

Staffing Features

FeatureCobaltRecruit CRM
Assignment management✅ Native
Consultant assignment✅ AI Matching
Bench tracking
Rate management
Planning view
Staffing Verdict: Cobalt is built for staffing firms. Recruit CRM doesn't have these features.

Support and Accompaniment

CriterionCobaltRecruit CRM
AvailabilityLocal hours24/7
Location🇪🇺 Europe🇮🇳 Offshore India
LanguageLocalEnglish
Timezone issues✅ Possible
Local business understanding🟡 Limited
Product innovation✅ Priority❌ Neglected
Recruit CRM's compromise:
"The company has shifted its focus towards customer success rather than product innovation, following a similar path to Bullhorn."
Support Verdict: Recruit CRM offers 24/7 offshore. Cobalt offers local support with continuous product innovation.

Summary Table: Cobalt vs Recruit CRM

CriterionWinnerComment
AI search🏆 CobaltSemantic vs exact keywords
Multichannel outreach🏆 CobaltEmail+LinkedIn+WhatsApp vs email only
Modern interface🏆 Cobalt2024 vs 2017 (8 years no evolution)
Candidate presentation🏆 CobaltProfessional vs basic
Staffing🏆 CobaltNative vs nonexistent
Product innovation🏆 CobaltPriority vs neglected
24/7 support🏆 Recruit CRMOffshore but available
Base price🏆 Recruit CRM~$65 vs $89
Local support🏆 CobaltLocal vs offshore

Conclusion: Recruit CRM or Cobalt?

Choose Recruit CRM if:

  • You're a very small agency with tight budget
  • You need 24/7 support (even offshore)
  • You don't need LinkedIn/WhatsApp for outreach
  • The dated interface doesn't bother you
  • You don't need staffing features
  • Basic presentations are enough for you

Choose Cobalt if:

  • You're a European staffing firm or agency
  • You want a modern interface that evolves
  • You need multichannel outreach (LinkedIn, WhatsApp)
  • You're looking for real AI search in natural language
  • You want professional branded presentations
  • You need staffing features
  • You prefer local support
  • You value continuous product innovation

Ready to discover a modern alternative to Recruit CRM?

Request a free Cobalt demo and experience a platform that evolves with you.

Want to go further?

Discover how Cobalt can help you.

See demo

Ready to transform your recruitment?

Join the companies that recruit 2x faster with Cobalt.

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Frequently Asked Questions

No, Recruit CRM's interface has barely evolved in 8 years. What was a competitive advantage in 2017 is now dated. The company has prioritized customer success over product innovation, following the same trajectory as Bullhorn. Cobalt continuously invests in a modern interface.

No, Recruit CRM's outreach is limited to email. There's no native LinkedIn or WhatsApp integration. For modern recruiters who need multichannel, this is a significant limitation. Cobalt integrates email, LinkedIn and WhatsApp natively in its outreach sequences.

Not really. Recruit CRM uses exact keyword search without contextual understanding. You can't ask natural language questions. The workflow remains manual with precise keyword matching required. Cobalt offers true semantic AI search in natural language.

No, Recruit CRM's candidate presentations are basic with unprofessional predefined templates. Very few executive search firms or staffing agencies use them. Cobalt automatically generates professional presentations with your own branded PowerPoint/Word templates.

No, Recruit CRM doesn't have staffing features: no assignment management, no bench tracking, no rate management, no planning view. It's an ATS/CRM designed for small external recruiting agencies. For staffing firms, Cobalt is better suited with these features built in natively.

Recruit CRM offers 24/7 support, but it's offshore (India) with possible language barrier and timezone issues. The company has prioritized customer success over product innovation. Cobalt offers local support with continuous product innovation.

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